Press Room

SALT LAKE CITY (October 19, 2012) –The perfect product sales pitch empowers people to understand what is best about a product. A great sales pitch could land eight lucky aftermarket automotive product manufacturers with a year’s worth of free, customized online training or an expert incentive subscription pairing their products with industry experts.

SALT LAKE CITY (March 8, 2013) – eXperticity, the leading platform for building and rewarding expertise within retail, was chosen by Nordic Naturals to develop and launch a program providing 24/7 access to robust educational content and exclusive rewards designed to enhance sales associates' product expertise on the benefits of omega-3s.

SALT LAKE CITY (October 26, 2012) Old World Industries, established more than 30 years ago, is a trusted company with a diverse portfolio of recognized commercial and consumer brands that move vehicles around the globe safely, efficiently and with performance customers deserve. In order to empower retail and commercial sales professionals and drive better results, Old World Industries has partnered with eXperticity to offer customized training modules to their customers where Old World products are sold.

Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp®, announce today the renewal of their partnership with popular retailer training site 3point5.com. 3point5.com and DealerCamp will work together to educate retail buyers about the summer show as it approaches and keep them informed about activities afterward.

(SALT LAKE CITY — May 1, 2012) — Following tremendous success in the outdoor and footwear industries, eXperticity has made strong inroads into the fishing industry, helping a number of industry brands such as Scientific Angler® and Ross®, both 3M brands, as well as Abu Garcia, Berkely, Simrad and Costa identify and build relationships with highly valuable experts – both on and off the sales floor.

(SALT LAKE CITY — April 3, 2012) — Continuing its success into new markets, eXperticity is enjoying a warm reception into the aftermarket auto category by brands such as Powerteq that want to identify and access product experts, then foster and maintain long term relationships with them.

(SALT LAKE CITY — March 13, 2012) — After enjoying a warm response at the recent Travel Goods Show in Las Vegas, eXperticity continues to focus on helping companies that specialize in travel related goods reach and interact with highly credible industry experts. The company, which uses the power of experts to drive sales in several industries, was able to connect with a number of its clients, such as Eagle Creek, and validate the use for its services in the market. The company’s two online platforms – 3point5.com and ProMotive.com – help brands increase revenue, create engaging product trainings, and put product in the hands of the most influential product experts in the industry.

(SALT LAKE CITY — January 25, 2012) — For several years eXperticity has identified consumer product experts and grown their expertise. On the heels of announcing its focused commitment to the power of experts, eXperticity today introduces eXpertScore, a new service that accurately scores the knowledge, experience and quality of product experts.

(SALT LAKE CITY — January 10, 2012) — Knowing that when it comes to important consumer product purchases everyone wants the help of an expert, SwarmBuilder today announces it has rebranded itself eXperticity to more closely align with that core belief. eXperticity will continue to connect the world’s largest community of trusted product experts, brands, and retailers to create better consumer buying experiences through the power of experts. The company’s two primary services remain 3point5.com and ProMotive.com, and the company will maintain its corporate headquarters in Salt Lake City, Utah.

(SALT LAKE CITY — October 25, 2011) — Footwear brands that want to connect with retailers and influential experts in meaningful ways need to look no further than SwarmBuilder. The company, which uses the power of experts to drive sales in several industries, is helping more than 50 footwear brands increase revenues, educate retail sales professionals about their specific products, cultivate valuable relationships with influential experts both on and off the sales floor, and collect insightful data about the performance of their products. Industry research shows that when making a considered purchase, consumers seek advice from influential experts such as industry insiders and retail sales professionals. SwarmBuilder’s two online platforms, 3point5.comand ProMotive.com, help brands identify those experts that have the most influence with the consumer, whether they are retail sales staff or, for example, a professional runner using a particular kind of shoe.

Laguna Niguel, CA – December 13, 2010 - Lifeboat Events, which hosts the annual DealerCamp event for the cycling industry, today announced the formation of a strategic partnership with online retail sales training specialists 3point5.com. Through the partnership, Lifeboat Events will use 3point5.com’s customized online training platform to create a microsite where retail managers and employees can learn about DealerCamp, win prizes in monthly contests, and capture valuable post event information and videos. 3point5.com, a service of Swarmbuilder, Inc., will benefit from the relationship as the title sponsor of the “3point5.com Internet Garage”, which will provide manufacturers and retailers alike the chance to connect, collaborate, and work with no-cost wireless access during DealerCamp.

SALT LAKE CITY -- SwarmBuilder, whose products and services connect brands with sales influencers to create brand advocates, today announced that Tom Stockham has been named as the company’s new chief executive officer. Mr. Stockham previously served for several years as a founding investor and member of the board of directors at SwarmBuilder before being named CEO. He replaces Duncan Robins, who has served as CEO since March of 2007 and led the company through a period of dramatic growth culminating in the company being recently named as the 100th fastest growing private company on the prestigious Inc. 500 list.

SALT LAKE CITY August 26, 2010 SwarmBuilder, whose solutions connect brands and sales influencers to create brand advocates, has been named as the nation’s 100th fastest growing private company on the prestigious Inc. 500 list, and is the third highest ranking Utah-based business being recognized. According to Inc., “this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success and the place where future household names first make their mark.” SwarmBuilder earned the century mark spot by growing its business nearly 2,500 percent over the past three years.