83 articles by Katie Carlson
Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant.
It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.
Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC.
Clear communication is important in all aspects of business, including your influencer marketing programs.
There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard.
A common question among brands who work with influencers is how to compensate brand ambassadors.
Interactive experiences are always more engaging than simply communicating information to your audience in lecture format.
Any marketer knows how much time and effort it takes to create a successful social campaign.
Influencer marketing focuses on key individuals rather than a target market as a whole.
The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign.