Build Product Advocacy That Scales

In a world of so much choice and so much noise consumers need voices they can trust. And brands need voices that are trusted, speaking on their behalf.

We connect
+
Brands
With
+
experts to deliver authentic insights & advocacy
Driving
$M
in commerce for our clients (2017)

Consumers need voices they can trust

With the rise of the modern consumer, brands no longer control the conversation. Rarely do advertising campaigns have the same impact as the single most important motivator to consumers: trust.

Buyers trust the word of people who demonstrate passion, experience, and knowledge about a product. We call these people experts, and Experticity is home to more than 1 million of them. That’s why the world’s largest brands partner with us: to access and engage with our network of influential experts to drive product advocacy and earn the trust of consumers.

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Market Research

Capture predictive insights from
trusted experts.


Brand/Product Sentiment

Category Perception

Expert NPS

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Product Advocacy

Influence consumer purchase through expert product recommendations.


Product Education

Product Seeding

Live Events

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Content & Reviews

Source content from experts that's
relatable and credible.


User-Inspired Content

Product Reviews

UGC

Meet experts your customers trust

EXPERT PROFILE

Jason H.

Salt Lake City, UT | Member since 2016

Jason loves to post photos of his newest gear, comment on other posts, and keep up to date on his favorite brands and products with in-depth content and videos.

As a guide I love seeing repeat customers show up decked out in the gear I recommended last year.

EXPERT PROFILE

Alex N.

Seattle, WA | Member since 2016

Alex doesn't just work at one of the largest beauty retailers, she also buys beauty products daily and posts about them on her Instagram. She also tests her knowledge of beauty trends and insights, and has dozens of buying conversations with her friends, family and complete strangers. How do we know? We track it, analyze it and frankly, she tells us.

Nothing gives me more satisfaction than helping my friends and co-workers fall in love with a new product. I'm addicted to beauty - and Experticity helps me feed that addiction!

EXPERT PROFILE

Bob R.

FL | Member since 2016

Bob never stops running — unless it's to spend time claiming the perks he gets from quizzing himself on the hours of exclusive Run category content available on Experticity.

I'm VERY hard on new shoe purchases — if I don't love something after one run, it's out. Experticity has helped me get into shoes I love year after year, which helps me feel confident recommending to my customers.

EXPERT PROFILE

Diana K.

NY | Member since 2016

Diana is a bit of a renaissance woman. Consumer Electronics, Fitness, Climbing and Housewares are but a few areas of her expertise. Her blog, "The Modern Momma," is filled with endless questions posed to her by men and women as passionate as her — but looking for a little guru guidance.

Experticity is my secret weapon. People have no idea how I stay informed and always have the latest and greatest gear...It's my dirty little secret.

Trusted Industry Leader

Hundreds of the largest brands and agencies partner with Experticity to grow their influence on customer purchasing decisions.

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World's Largest Network of Product Advocates

Experticity is home to the largest network of brand and product experts in the world. Our 1,000,000+ vetted experts are experienced in and passionate about products that range across 30+ unique categories.

Credibility & trust are king

The foundation of credibility is trust, and consumers trust the unbiased recommendations of their peers.

Our experts go beyond compensation for their expertise. They commit their time, credibility, and reputation to your brand, and look to become an extended member of your marketing organization.

%
of consumers trust the advice of their peers when informing their purchasing decisions

Case studies

See real-world examples of how brands are connecting with trusted experts, gaining powerful insights and integrating experts’ stories
into their own digital efforts.