Customer Story

Experticity lets us reach thousands more retail associates than we would have otherwise. They’ve been incredibly helpful in building brand affinity and brand advocates and that translates into
increased sales at retail.

- LAUREL ANNE HARWARD

StriVectin, Executive Director of Global Education

0

PRODUCT CONVERSION PER WEEK

0%

INCREASE IN BRAND ENGAGEMENT

0%

INCREASE IN HANDS-ON PRODUCT EXPERIENCE

StriVectin educates and engages influencers where it matters most.

GOAL

Increasing credible recommendations.

 

SOLUTION

StriVectin rewarded beauty expertise with insider content and exclusive access to its products. Sure enough, experts were 2x more likely to recommend the StriVectin brand after engagement.

 

152,600 BRAND CONVERSATIONS PER WEEK

That’s the number of times influencers talked with customers about StriVectin and their products as a result of the campaign. That’s a ton of conversations happening at the beauty counter.

 

240% INCREASE IN BRAND ENGAGEMENT IN JUST 15 DAYS

StriVectin overhauled their product education while creating an integrated marketing campaign. The result? Key beauty influencers becoming engaged and educated on their products in just over two weeks time.

 

RESULT

420% INCREASE IN HANDS-ON PRODUCT EXPERIENCE

By putting their products into the hands of these key influencers, StriVectin grew their number of associates with hands-on product experience by 420%.

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