Our two-year survey of sales associates shows investing in retail employees can make them better brand advocates during peak sales events.
Consumers trust marketing and advertising more than they trust U.S. Congress, but that’s a pretty low bar we’re using here.
Each quest or journey will be filled with distractions, and if we aren’t careful, these distractions can pull us from the real target our sights should be set upon.
Offline approaches can go hand-in-hand with digital-based influencer marketing strategies. Find out how. Ready for this statistic? According to a recent study, it’s estimated the average person will spend 5.
Buying a gift from a local business just feels good. You’re not only finding, say, the perfect holiday gift, you’re also investing in your community.
It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media.
Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC.
Clear communication is important in all aspects of business, including your influencer marketing programs.
There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard.