Purina decided the best course of action was to engage influencers at their most important retail locations. The result? Nearly 70,000 weekly conversations with customers about Purina.
Purina was able to connect with retail influencers in 876 unique retail locations. That means thousands of influential conversations were happening in places such as Petco, Petsmart and Pet Supplies Plus.
After learning about Purina Muse, influencers were six times more likely to recommend the product to customers. That’s six times more than your average retail employee.