Inspirational Marketing Platform ReadyPulse Experiences 250% Year-overyear Growth, Brings on Go To Market Executives for Vertical and Geo Expansion
ReadyPulse grows team to expand within target verticals and new geographies.
San Carlos, CA (PRWEB) May 14, 2015 — Inspirational Marketing platform ReadyPulse announced today the hiring of two executives Ron Selvey, VP Marketing and Evan Howe, VP Sales. Selvey assumes the role of VP of Marketing, tasked with continuing to position ReadyPulse as an innovation and thought leader in the industry and assist in targeting new verticals and geographies. As VP of Global Sales, Howe has been tapped to oversee direct sales, account management, and partner sales teams responsible for maintaining ReadyPulse 100+ customer base and growth within target verticals and new geographies.
“The demand for Inspirational Marketing from Aspirational Brands is larger than ever before,” noted ReadyPulse CEO Dennis O’Malley from his offices in San Carlos the other day. “This is due in no small part to the backlash against traditional Influencer Marketing, an ineffective approach that “rents” social reach rather than garnering inspiring and authentic stories from these same social channels.” O’Malley went on to state that,in order to tackle demand generated from the company’s 250 percent year-over-year growth ReadyPulse needed to bring on executives with industry experience to lead the company’s go-to market activities.
“I’m thrilled to be joining Dennis and the team at ReadyPulse,” said Selvey, who brings more than 15 years of leadership experience in marketing. “ReadyPulse is well poised for its next years of growth in helping the world’s top consumer brands harness the true power of today and tomorrow’s social world,” he added.Before joining ReadyPulse, Selvey was Vice President of Marketing at WebDAM, a division of Shutterstock.
VP of Sales Evan Howe brings 10 years of experience ramping revenue growth and market adoption for early stage technology companies with a focus on e-commerce, social analytics, and sales engagement. Prior to ReadyPulse, Howe ran software and agency services sales at Fluid, an commerce-focused digital solutions provider targeting the IR500 “I couldn’t be more excited to join ReadyPulse. Dennis and team have uncovered a truly disruptive approach to Influencer Marketing, and have built an outstanding suite of solutions to drive brand success in today’s shifting digital landscape. Results are phenomenal across the entire customer base. I look forward to leveraging my experiences; further accelerating an already impressive growth trajectory.”
“With Ron’s experience from Shutterstock and Evan’s at Fluid, I am confident both will be contributing great value to ReadyPulse product and customers,” O’Malley said.
About ReadyPulse: ReadyPulse’s technology is the most effective and powerful solution to curate and display social user generated content to drive commerce. The company’s award-winning, patented technology platform, Pulse Marketing Suite, powers social ambassador programs and social content displays for over 100 of the world’s leading brands including, Nike, Red Bull, Twitter, The North Face, and Adidas. Digital marketers choose Pulse Marketing Suite to identify brand ambassadors, create on-demand marketing campaigns, display UGC in full compliance, and measure the brand’s and the brand ambassadors social analytics. A leader in their field, ReadyPulse has received numerous awards, including:
- Red Herring North America Finalist 100
- Founder’s Institute “Most Innovative Company of Year”
- Always On Global 250
- Always On AO250 to Watch
- Service Technology Rising Star
- Aragon Research Hot Vendor