An influencer marketing program is your brand’s biggest untapped opportunity. With a structured, dedicated approach to connecting with your community, you’ll tackle trust challenges and build word of mouth organically, generate influence at scale, and turn those influencers into your lasting advocates for your brand. Here’s how to get started:
1. Map your customer buying journey to understand where they buy and who represents a valued opinion in their journey.
Identify a group of everyday experts and known influencers who will benefit from teaching their communities about your brand. These include retail sales associates who are interested in becoming more knowledgeable in their roles, category professionals who consumers turn to for trusted advice on what to buy, and category influencers whose everyday passion makes them a credible source of expertise.
2. Create the right type of insider content that can build real insider relationships with your brand.
These folks want their specs and details — things that help them have a great conversation with your product. Create educational resources, learning materials, and interactive exercises to teach your influencers about your company. Share fun, interesting, and inspiring details about your company and product.
Your influencers will embrace this messaging and pass it along to their own communities. Give your advocates special recognition. Offer promotions and exclusive offers to to make them feel part of an inclusive or elite group.
3. Give your top influencers some extra special love.
Host a local meet-up or event, invite them to your office, meet them for coffee, or give them a special offer. Treat these individuals like a special part of your business and team. In turn, they’ll become your brand’s best advocates.
Influence is in the hands of your audience—so give your community the attention, care, and resources that they need to understand what your company has to offer. Be authentic, create products that people love, and show the world where you shine. With a structured approach to influencer outreach, growth will become self-generating.
Experticity has built the world’s largest community of influential category experts and them with 600 of the world’s top brands to create a new breed of buying experience — one that is informed, genuine and mutually beneficial. Experticity’s community of nearly 2 million experts is comprised of industry professionals, category opinion leaders and influential retail sales associates that are actively sought out for trusted recommendations on what to buy.