What Makes a Beauty Influencer?

Learn 9 stats about how beauty experts talk about products and drive sales on and off the retail floor.

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Reebok spread its story to an active audience.

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Skullcandy recruited experts to test new products.

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Stance became ROI positive in a matter of months.

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JustFab sourced unique and authentic branded content.

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More insights on the power of experts.

In Trust We Trust

Consumers trust marketing and advertising more than they trust U.S. Congress, but that’s a pretty low bar we’re using here.