GLOBALLINK INTEGRATION ALLOWS EXPERTICITY TO EXPAND THEIR NETWORK GLOBALLY
NEW YORK, NY, March 17, 2015 – TransPerfect, the world’s largest privately held provider of language and technology solutions for global business, today announced a partnership with Experticity, a growing community of influential experts whose goal is to drive retail sales and create premier buying experiences. Experticity chose TransPerfect’s GlobalLink technology to expand their services into the global market, giving their network of 650 brands the ability to impact the conversations about their products in up to 41 different countries.
Experticity works with leading consumer brands such as Adidas, Under Armour, GoPro, StriVectin, New Balance, and The North Face to help build brand advocates within their retail and influencer networks. Their 3point5.com site is a network dedicated to helping retail sales associates learn about the products they sell and reward their expertise with special access to the products they know and love.
To meet a growing demand for multi-language training programs, Experticity and TransPerfect teamed up to bridge their technologies. The integrated solution allows 3point5.com brand customers to translate their English training materials into any language with no manual file transfer or project management burdens. TransPerfect’s GlobalLink technology manages the whole process, transferring files from 3point5.com to TransPerfect’s production centers, where experts in e-learning localization can translate any type of file, from text-based documentation to video courses with voiceover or subtitling. GlobalLink then transfers the translated content back to the client’s 3point5.com instance and re-inserts it into the proper place. TransPerfect also handles all post-localization testing and QA.
“TransPerfect’s GlobalLink technology is key to helping the global brands who use our network identify and influence the sales associates and experts who matter in impacting commerce,” said Tom Stockham, CEO at Experticity. “With more than 650 brands participating in our network, our new global footprint will help more retail associates get recognized and rewarded for their product expertise.”
Matt Hauser, Vice President, Content Solutions at TransPerfect, added, “We are thrilled to be partnering with Experticity to provide a seamless, integrated solution that allows brands to grow their retail networks anywhere in the world. This is yet another example of how GlobalLink continues to drive efficiencies related to deploying and maintaining multilingual content. It is exciting to be working closely with Experticity and leading retailers to help them spread their messaging around the globe in any language.”
Experticity, Inc. is growing the world’s largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, 3point5.com and its expert incentive platform, ProMotive.com. Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company’s on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Experticity currently works with over 650 brands, 70,000 retail locations and nearly 1.5 million influential experts. Learn more about the company at www.experticity.com.
With annual revenues of more than $470 million, TransPerfect is the world’s largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. TransPerfect’s GlobalLink Suite is trusted by over 3,000 global organizations to help them manage their multilingual requirements more efficiently. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.